Remanufacturing, Marketing and Sustainable Consumption: new relationships in the Supply Chain

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Session chairs:
Kannan Govindan (University of Southern Denmark, Denmark)
Donald Huisingh (University of TN, Knoxville, United States)
Beatriz Jiménez-Parra (Universidad de Extremadura, Spain)
Sergio Rubio (Universidad de Extremadura, Spain)
Ernesto DR Santibanez Gonzalez (Universidade Federal de Ouro Preto, Brazil)
Ramesh Subramoniam (FTI Consulting, United States)
María-Azucena Vicente-Molina (Universidad del País Vasco, UPV-EHU, Spain)

Call for Abstracts for presentations at the Global Cleaner Production and Sustainable Consumption Conference: Accelerating the Transition to Equitable, Sustainable, Post-Fossil-Carbon Societies”, to be held in Sitges, Barcelona, Spain, Nov. 1 – 4, 2015.

Remanufacturing is an industrial process whereby used products are restored to useful life. This concept has recently gained significant importance because of increased awareness by corporate leaders and improving government regulations (Subramoniam et al., 2010). In last decades many companies have developed environmentally conscious policies and procedures related to the products design, manufacturing and distribution operations, and end-of-life product management by implementing, among other measures, end-of-life strategies to recover value from used products. Remanufacturing is one of these end-of-life strategies that not only can be considered as a way of complying with legislation, but also as a business opportunity with a high impact into the economy (Guide and Van Wassenhove, 2001; Linton, 2008, Subramoniam et al., 2013) In this sense, remanufacturing can be considered as one of the more attractive strategies for sustainable environments (Sharma et al., 2010).

Many different topics related to remanufacturing have been investigated, in several fields, and from different points of view. However, the role of remanufacturing as an effective way to contribute to sustainability is not clear at all. In spite of the processes involved in remanufacturing industrial products have been discussed for many years, research examining consumers markets and perceptions of remanufactured products has been scarce (Abbey et al., 2015, Jiménez-Parra et al., 2014). Academia and professionals acknowledge that more research efforts are needed in order to examine in depth the relationships between consumers and remanufactured products market in the context of the Reverse Supply Chains and the Closed-Loop Supply Chains (CLSC) (Atasu et al., 2010; Govindan, et al., 2015; Guide and Van Wassenhove, 2009; Souza, 2013; Subramanian and Subramanyam, 2012).

At this point, the link between remanufacturing and sustainable consumption deserves more attention in order to investigate whether remanufacturing substantially reduce the environmental impact. According to the Oslo Declaration (Tucker et al., 2006), sustainable consumption focuses on formulating strategies that foster the highest quality of life, the efficient use of natural resources, and the effective satisfaction of human needs while simultaneously promoting equitable social development, economic competitiveness, and technological innovation. The challenge is to describe whether remanufacturing can contribute to sustainable consumption, and in which way, by paying attention to issues such as the marketing of remanufactured products; their acceptance by consumers; the existence of new markets for these products and how the firms can promote those markets; what marketing strategies are best suited for this purpose; what type of consumer should be targeted; or their purchase intention.

Some ideas to be discussed in this workshop would be:

  • Which marketing strategies should be developed for promoting remanufactured products consumption?
  • Is there a consumption profile of remanufactured products consumer?
  • Willingness to pay and purchase intention for remanufactured products
  • Emerging markets for remanufactured products
  • Online channels for remanufactured products
  • IT systems for remanufactured products such as core management

In this context, we invite authors to prepare and submit extended abstracts by May 29, 2015 via the Global Conference website: www.cleanerproductionconference.com

After your extended abstract has been reviewed you will be invited to develop a conference paper; these can be based upon empirical studies, conceptual contributions or ‘state-of-the’ art literature reviews on the issues under investigation. Participants can expect to engage and collaborate with researchers from different backgrounds and perspectives. It is expected that this process will facilitate the sharing of ideas and highlight potential areas for future research collaboration.

We invite authors to prepare abstracts of 500 words in response this “Call-for-abstracts,’ which are to be prepared in English.

Please submit your abstracts and/or proposals for panel discussions for this workshop via the conference website: www.cleanerproductionconference.com

After the Global Conference, scientific teams of the Global Conference will select the articles to be developed for peer review and for potential publication within one of several Special Volumes of the JCLP that will be developed based upon initial inputs to the Global Conference.

For more information about the workshop, questions and remarks, please feel free to contact Dr María-Azucena Vicente-Molina (azucena.vicente@ehu.eus).

References

Abbey, J.D., Meloy, M.G., Guide, Jr., V. D. R., 2015. Remanufactured products in closed-loop supply chains for consumer goods. Production and Operations Management, 24 (3), 488-503.
Atasu, A., Guide Jr., V. D. R., Van Wassenhove, L. N., 2010. So what if remanufacturing cannibalizes my new product sales? California Management Review, 52 (2), 1-21.
Govindan, K., Soleimani, H, D. Kannan, 2015. Reverse logistics and closed-loop supply chain: A comprehensive review to explore the future. European Journal of Operational Research, 240 (3), 603-626.
Guide Jr., V. D. R., Van Wassenhove, L. N., 2001. Managing product returns for remanufacturing. Production and Operations Management, 10 (2), 142-155.
Guide Jr., V. D. R., Van Wassenhove, L. N., 2009. The evolution of Closed-Loop Supply Chain research. Operations Research, 57 (1), 10-18.
Jiménez-Parra, B., Rubio, S., Vicente-Molina, M. A., 2014. Key drivers in the behavior of potential consumers of remanufactured products: a study on laptops in Spain. Journal of Cleaner Production, 85, (15), 488-496.
Linton, J. D., 2008. Assessing the economic rationality of remanufacturing products. The Journal of Product Innovation Management, 25 (3), 287-302.
Sharma, A., Iyer, G. R., Mehrotra, A., Krishnan, R. 2010. Sustainability and business-to-business marketing: A framework and implications. Industrial Marketing Management, 39, 330-341.
Souza, G., 2013. Closed-loop supply chains: A critical review, and future research. Decisions Sciences, 44 (1), 7-38. 
Subramanian, R., Subramanyam, R., 2012. Key factors in the market for remanufactured products. Manufacturing & Service Operations Management, 14 (2), 315-326.
Subramoniam, R., Huisingh, D., Chinnam, R.B., 2010. Aftermarket remanufacturing strategic planning decision-making framework: theory & practice. Journal of Cleaner Production, 18 (16, 17), 1575-1586.
Subramoniam, R., Huisingh, D., Chinnam, R.B., Subramoniam, S., 2013. Remanufacturing Decision Making Framework: research validation using the Analytical Hierarchical Process (AHP). Journal of Cleaner Production, 40, 212-220.
Tukker, A., Cohen, M. J., De Zoysa, U., Hertwich, E., Hofstetter, P., Inaba, A., Lorek, S., Stø. E., 2006. The Oslo declaration on sustainable consumption. Journal of Industrial Ecology, 10, 9-15.
Xia, X., Govindan, K. Zhu, Q., 2015. Analyzing internal barriers for automotive parts remanufacturers in China using grey-DEMATEL approach, Journal of Cleaner Production, 87, 811-825.

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